The Secret of NATULIQUE


How are NATULIQUE products different?

NATULIQUE products are created from a simple premise: No dangerous ingredients! Our formulations are the safest available in the professional beauty industry today.

We believe in ingredient integrity and mission consistency, beginning with organic ingredients, whenever possible, to keeping dangerous chemical preservative systems and lathering agents out of the product in the end. At NATULIQUE we maintain the highest standards of quality throughout formulation and production.

Most of the ingredients in each and every product of the NATULIQUE Certified Organic product range are USDA and ECOCERT certified organic. We are also proud to announce that NATULIQUE Certified Organic products are on the approval list presented by the Danish Environmental Control Body for Professional Hairdressers.

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Being Conscious

Are you aware that most conventional personal care products, especially shampoos and skin care lotions, contain harmful synthetic chemicals like sodium lauryl and laureth sulfates, propylene glycol, and paraben preservative systems?

These chemicals can build up over time and clog pores, leading to the loss of oxygen, ultimately causing skin irritations and allergies.


Safety Standards

An organic product should contain a high percentage of organic ingredients. It should also contain a safe, non-toxic, responsible preservative system. Unlike organic food items that perish quickly, beauty products must safely meet a required span of shelf life.

In the creation of our product line, we consulted with conventional and alternative doctors, chemists, nutritionists, and horticulturalists. The information we gathered allowed us to eliminate the use of traditional preservative systems and lathering agents.

Research has shown the following ingredients to be irritating to the skin and scalp, allergenic, and potentially carcinogenic: Propylene Glycol, Sodium Lauryl and Laureth Sulfates, Diethanolamine (DEA) and Paraben preservative systems (methyl, ethyl, butyl, and propyl parabens). Again, they are some of the most widely used ingredients in beauty products today, but you will not find them in NATULIQUE products. It’s our pledge to you and the quality of your health.

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Breaking the Cycle

Good Intentions are not good enough – just because a product looks and claims to be natural and organic doesn’t mean it is. Your first step to a healthier future starts with small changes.

Start reading and understanding labels and ingredients; avoid the products that contain ingredients with a questionable health history, and most importantly – keep it organic, keep it safe!

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