Why NATULIQUE

Why NATULIQUE Is The Best Choice

NATULIQUE represents a family business with an honest history and passion for sustainable and ethically sound products produced and designed for professional use only.

NATULIQUE products are created from a simple premise: No dangerous ingredients! Our formulations are the safest available in the professional beauty industry today.


Our Vision

To pioneer of clean healthy living

We strive for a future where hairdressers around the world practice their profession without harming their own, their clients’ and the planet’s health. Rethinking traditional ways and finding innovative formulas that do not compromise functionality is the key to a future where sustainable products are the rule, not the exception.


Our Mission

Empowering Hairdressers with Sustainable Creativity

The art of hairdressing must not be of harm to your health. That is why we have embarked on the journey towards a sustainable mindset in the hairdressing industry 20 years ago. We strive to become the leading sustainable brand so we can support and inspire distributors, salon owners, hair stylists and colourists to lead this change with us. By making NATULIQUE available worldwide, we are providing them with the means to create the future we envision.